matters of interest

matters of interest

Yes! Image Matters

Written by Michelle Diamond : artifect

Today effective communication definitely requires that a company's logo and image remains relevant.  Because the dynamics surrounding the various emerging technologies and media channels are in a state of prolific increase and change, adapting to the mix can often leave the company image wanting. If the company image (brand, logo and/or corporate identity) was weak to start with, well then it will certainly become irrelevant. To be noticed amongst the visual noise of competing brands, the company image matters. It has to leave an indelible impression.

debatable matters

Written by Michelle Diamond : artifect

The debate around website design and development is ongoing. There are those who focus on navigation, ease-of use, functionality and SEO and then those who focus on creating visually engaging online experiences. Although each has its place, we believe that because these arguments exist, many people remain ignorant of the fact that it is very possible for SME's to have a highly functional, SEO optimised website that is visually engaging and targeted to producing expected outcomes.

logo to brand

Written by Michelle Diamond : artifect

The difference between a logo and corporate identity

A logo design is the most important starting point for any business.

The term "logo" is a short form for "logotype" or "logogram," from the Greek logos, meaning word or speech. Your logo is a visual statement that represents your company. For a business to succeed one must be aware of how the company image is perceived because perceptions influence emotions and emotions influence the sale.

read on..